Our core beliefs and principles are key to the way we manage our business and our relationships. It starts with the belief that our engagement with a client is often the beginning of the most important chapter in a company’s history. And because of that, we believe that our clients deserve pure, unbiased financial advice. Consequently, we do not trade or underwrite securities, and we do not cross sell other financial products or services. We have no conflict of interest.

We are driven to help our clients achieve their financial and strategic goals beginning with whether or not to sell, and the tax, management succession and other important issues that are prevalent in most transactions. If we do not believe consummating a proposed transaction will achieve a client's strategic goals or objective, we will advise the client accordingly - even if such advice results in a lost engagement or fee to the Firm.

We believe in relationships. We define relationship building as a commitment to establishing and investing in long-lasting relationships that genuinely matter. We are very proud of the loyal client relationships we have built, forged and sustained over the years. We have successfully advised many of our clients on multiple transactions over the years, which we view as the ultimate litmus test for a job well done and strong and loyal client relationships.

Our experience and expertise are a powerful combination. Every transaction has two partners dedicated to the assignment. This is an underpinning philosophy at our firm. And the firm's deal list is truly our deal list. The people involved in those transactions all remain part of VRA Partners. The $40 billion in transactions we have advised on in our careers are transactions we have directly overseen and executed.

We believe that capital is a commodity and that assisting our clients identify the best capital partner is a significant part of our engagement. We have a very high success rate in facilitating and creating partnerships for our clients because we understand the private capital universe and have superb relationships within that universe.

We also are proud of the fact that we took a risk in 2006 to start our firm and pursue our business with unflinching entrepreneurial spirit. We work with a lot of entrepreneurs in our business. We believe that the fact we can speak their language makes a difference.