VRA Partners, LLC Advises Party City of Atlanta, Inc. in its Sale to Party City Franchise Group, LLC
ATLANTA (November 15, 2007) – VRA Partners, LLC is pleased to announce that Party City of Atlanta, Inc. has been acquired by Party City Franchise Group, LLC, a subsidiary of Party City Corporation, the leading operator and franchisor of specialty retail party supply stores in the United States. Headquartered in Atlanta, Georgia, Party City of Atlanta is one of the largest franchisees in the Party City system, operating 24 stores in Greater Atlanta and selected other major markets in Georgia. Party City Corporation is an indirect subsidiary of AAH Holdings Corporation, a portfolio company of Berkshire Partners and Weston Presidio.
VRA Partners acted as the exclusive financial advisor to Party City of Atlanta. The transaction was led by Mark Loeffler, Andy Mason, Ron Shah, Chris Surdo and Kurt Alexander. The transaction closed on November 2, 2007. Terms of the transaction were not disclosed.
Party City of Atlanta is one of the largest franchisees of Party City Corporation, the leading operator and franchisor of specialty retail party supply stores in the United States. Party City of Atlanta operates 24 Party City retail locations in the Greater Atlanta area and selected other major markets in Georgia. Store locations offer a broad assortment of specialty party supplies and paper goods consisting of brand name and private label merchandise for a wide variety of seasonal and non-seasonal (everyday) occasions, including Halloween, Christmas, New Year’s Eve, the Super Bowl, St. Patrick’s Day, Summer Luau, birthdays, graduations, weddings and baby showers. Party City of Atlanta is based in Atlanta, Georgia.
AAH, a company owned by Berkshire Partners, Weston Presidio and AAH management, designs, manufactures, and distributes party goods, including paper and plastic tableware, metallic balloons, accessories, novelties, gifts and stationery. AAH’s retail division currently operates more than 428 company-owned stores and has approximately 330 franchise stores in the United States. AAH is based in Elmsford, NY.
VRA Partners, an independent Atlanta-based investment bank, focuses on providing M&A services to middle-market companies and private equity firms. VRA Partners also assists companies with raising capital for growth, acquisitions, recapitalization, going-private and management buy-out transactions, and provides fairness opinions, valuations and strategic advisory services. The professionals of VRA Partners have completed more than 250 transactions across a broad range of industry sectors, including business services, consumer and retail, healthcare, industrial, media and technology. VRA Partners, LLC is a Member FINRA/SIPC. For more information, please visit our website at www.vrapartners.com.