Our Firm

VRA Partners is an independent investment bank providing M&A advisory services to leading public and private middle-market companies and private equity firms. Based in Atlanta, our professionals have completed more than 500 transactions across a broad range of industry sectors, including Business Services, Consumer and Retail, Healthcare Services and Technology, Industrial Products and Services, and Technology and Communications. VRA Partners assists companies with raising capital for growth, acquisitions, recapitalization, going-private and management buy-out transactions, and provides fairness opinions, valuations and strategic advisory services.
VRA Partners recognizes that the assignment on which we are engaged is often the most important in a company’s history. We are dedicated to rendering unbiased advice concerning our client’s strategic options, beginning with whether or not to sell, and the tax, management succession and other important issues that are prevalent in most transactions.
As an independent firm, we are not burdened with organizational conflicts of interest often embedded in larger investment banks. Therefore, we always hold our clients' interest paramount and provide the most appropriate advice to ensure our clients’ objectives are realized.
Our five core principles reinforce our commitment to our clients.
- Treat every client’s business, objectives and interests as if they were our own
- Provide partner-level attention and involvement on every transaction
- Deliver exceptional transaction execution
- Conduct ourselves with the highest level of integrity and ethics
- Treat all of our colleagues as partners